Jay Alexander is an immersive media artist and researcher based in Plymouth, originally from Cornwall. He recently completed an MA in Immersive Media at Arts University Plymouth, where his research explored how spatial environments, sound and visual storytelling influence mood, interaction and emotional presence.

His practice focuses on environmental realism, combining 3D environment art, VR, AR, 360° fulldome design and audiovisual composition to create cinematic and interactive experiences. Using Unreal Engine for worldbuilding, he integrates multi-channel audio formats, including binaural, ambisonic and Dolby Atmos, to enhance spatial perception and emotional tone. His workflow includes DaVinci Resolve, Photoshop, Adobe Substance, Quixel Mixer and Reality Capture alongside advanced use of Blueprints in Unreal Engine.

Jay has collaborated with Real Ideas at Plymouth’s Market Hall 360° dome, contributing to immersive experiences for public and educational audiences. Beyond dome work, he has experience in projection mapping, installation setup and event production, creating environments that combine narrative, realism and emerging technology.

Whether still or interactive, his environments aim to evoke emotion and presence.